How Packaging and ‘Pouch-ifying’ Products Provides Full Flexibility for Consumers
Convenience in product distribution and packaging has always been a factor on both the side of the consumer and the business. Both sides want something cheap, durable, and flexible that can adapt to their needs. However, while packaging something in a tin can was of interest to consumers and businesses due to long and stable shelf life years ago, cheaper and and more flexible packaging has become of greater interest to the conscious consumer.
This need for convenient packaging has brought the market to the concept of “The Pouch”. Traditional packaging, made with glass, hard plastic, or paper, holds less value intrinsically for both businesses and consumers. Businesses are dealing with potentially fragile containers, such as with glass, and consumers are upset with not being able to easily take their favorite items with them wherever they go. In the truest sense, “convenience is currency”.
The global market demand for flexible packaging is projected to rise 6.2% annually to $37.3 billion in 2018. Food, pharmaceuticals, and beverage are the top three markets for flexible packaging. These are three products that people consume, quite literally, on a regular basis. This consumption, and the necessity of convenience in consumption, shouldn’t come as a surprise for future-thinking businesses, however. Rapid increase in consumer demand within the current and continually evolving state of the global economy require businesses to be watchful of trends in convenience now more than ever.
This constant crave for convenience is most prevalent for the ever more relevant Millennial generation, with $200 billion in annual buying power. One in four Millennials are now parents, too, who simultaneously will influence future consumers, their children, and currently influence older generations, such as their parents. As for filling this need for convenience, pouch packaging is an increasingly popular option for reaching all parts of the world, being that pouches use 60% less plastic and are 23% lighter when weighed against traditional packaging. From an economies of scale argument, less weight and less material mean reduced costs on both production and distribution, which helps both businesses and the environment.
One caveat of these pouches, although they are lighter and require less material, is their complex composition. Due to the multiple layers of variations in plastic, these pouches can be difficult to recycle. Nevertheless, some recycling options for these pouches do exist for smart, environmentally-minded consumers.
The act of packaging is beautiful in that it can be both logical in purpose as well artistic in design: packaging doesn’t just have to be for consumers, businesses, or the environment. Packaging can fill the needs and be a smart option for each of these entities, and that’s a package deal no one can resist.